Are you struggling to prove which activity on your marketing plan is actually working for you (a.k.a marketing attribution)?

You’re not alone. Stats from across the media world show that marketers struggle to prove their actions make any difference – even if they ‘know’ it does.

65% of marketers ‘find it hard’ to prove impact of mobile marketing, half of marketers can’t prove the impact of their content marketing and only 1 in 4 marketers say they can prove the impact of social media marketing.

Marketing Attribution is the identification of actions or activities which contribute in some way to a results or outcome. In other words, which marketing activities are giving you the best return on investment.

The key to marketing attribution is the visibility of what impacts market’s decisions. You need to know what has, or is likely to have, encouraged a sale, enquiry or conversion so that you can do more of it!

Marketing Engine gives you a clear, engaging view of your marketing plan and the results you’ve achieved so you can begin to attribute the ‘successes’ to activity.

Find out about our plans

Return to News

Try Marketing Engine today

Interested in building and monitoring your marketing performance in one place? Take a look at our pricing and start marketing smarter today.