You have the biggest stand, the best giveaways and the simplest data capture methods – but how do you measure the impact of your presence at events? Here are some of our best ideas…

Measure website traffic / conversions (sales/enquiries) / phone calls for one month before and after the event to look for uplift.

Measure traffic to landing page URLs distributed specifically at the event.

Explore any increases in organic search and direct traffic after the event – people may remember your brand name or your URL from marketing materials or your stand and google it after the event.

Record the number of leads captured for your database or CRM. Monitor any changes in email marketing engagement e.g. open rates and click rates.

Got more ideas? Tweet us at @MEngineTweets

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